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Why email newsletter?
Fun fact: sending paper newsletters was a relatively widespread (but not universally loved ) phenomenon in America of the 1950s and 1960s, powered partially by the increasing mobility of the population (who started to look for scalable ways to stay in touch with friends and family), but mostly by easy access to the photocopier.
Then the Internet and the World Wide Web came around and solved all our problems. Well, not quite, but email newsletters are a pretty frictionless way to stay in touch – and they have the benefit of not relying on any specific proprietary technology: any email provider can be used to consume content from any newsletter. The dream of the open web lives on.